by Jim Connolly
Maybe the biggest threat to traditional stores, has been the advent of Internet shopping. In this article, I’m going to show you an extremely powerful way to gain a great competitive advantage over online retailers.
Let’s face it, online shopping has a number of great advantages. Thanks to sites like Amazon.com, we can now buy almost anything without leaving our chair.
However, there are 2 huge disadvantages to buying online:
Store owners are able to benefit from those online shopping disadvantages, thanks to something known as click to collect.
Click to collect is the term given to the process of ordering something online, which you collect from a traditional store.
Clearly, this offers massive advantages over online shopping. These include, but are not limited to, the following:
If you already have a website, where people can buy direct from your online store, the process is simple. You just need to let your online shoppers know that they are very welcome to pick up their order, from your store. Remember to tell them about the advantages of using your click to collect service.
If you haven’t already got an online store, there are many web design providers, who specialize in building relatively inexpensive online stores. They can start from as little as a few hundred dollars.
The best way to find the right web designer for your needs, is to ask people you know, who have an online store they are happy with, who they hired. Alternatively, visit some of the online stores you like the look of. Then, scroll to the bottom of the site’s home page. Often, there will be a link to the person or company who designed the site.
By allowing customers to order from you online and collect from your store, you give yourself a massive advantage over the “online only” retailers. You provide a level of convenience and trust, which the online providers simply can’t match.
I hope you found this useful. Remember to check out all the other free retail marketing resources we have available for you here on the CTS Wholesale website.
To find out how CTS Wholesale can help your retail business, simply click here.