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Combine Quality Products and Smart Marketing to Maximize Profits from Sports Sunglasses

Posted by Kirk Bachelder on 7th Mar 2019

There’s a lucrative market for men’s sports sunglasses, if you shop for the right products. Before placing a large wholesale order, keep these factors in mind to ensure quick and profitable sales.

Quality Eye Protection

Professional athletes are not the only people interested in high quality sports sunglasses. Don’t purchase low-quality men’s sports sunglasses that break easily – no one will come in for repeat purchases if you offer these. Purchase sports sunglasses with sturdy frames and high quality finish. More importantly, make sure they provide 100% UVA and UVB protection. You may also want to add polarized sports sunglasses to your collection as these products provide glare protection.

Popular Styles and Trends

When it comes to men’s sports sunglasses, style is as important as function. Spend some time researching current style trends before making a bulk order - you don’t want to be stuck with last year’s trending styles that no one wants. The wraparound style is the most popular for sports sunglasses for its sleek appearance, wider field of vision and keeping out wind or rain. Make sure you have a diverse inventory – everyone doesn’t have the same tastes and trend preferences. Include a variety of colors, shapes and rim styles to cater to the different needs of customers.

Don’t Go Overboard with Pricing

You can purchase wholesale men’s sports sunglasses for very low prices online. Prices start for as little as eight dollars per dozen pairs and go up to fifty five dollars or more per dozen for branded, polarized sports sunglasses. If you’re just starting your business, research the purchasing capacity and demand in your area before placing an order. Once you purchase wholesale sports sunglasses, price each product so that you’re left with some profit. Make sure you don’t go above standard retail price or else you will lose customers.

Consider Offering Incentives

If you’re a new entrant in the retail sunglasses industry, consider offering incentives to see initial customer flow. You can do a seasonal promotion – for instance, during the onset of spring or summer. You can take it a step further by creating season-based interiors in your store. You can start a lucky draw with some grand giveaway. You can create a BOGO offer or give some percentage discount - customers love that kind of marketing. Since you purchase sunglasses at low wholesale prices, you will be able to absorb the cost initially.

Start building your collection of sports sunglasses and create a winning marketing strategy to see footfalls and sales!