Posted by James on April 08, 2015
A new product launches in just a couple of weeks, which could have a significant impact on the smart sunglasses industry. This, despite the fact the new device isn’t a pair of sunglasses. In fact, it’s worn on the wrist.
Yes, I’m talking about the new Apple Watch; Apple’s first foray into the wearable technology space. Until now, none of the so-called wearable devices have sold in big numbers, let alone become mainstream products. However, when a giant like Apple moves into an industry, things can change fast.
Apple has the money to have researched, designed and developed their smart watch exhaustively. They also have millions of passionate Apple fans and a colossal marketing budget. These combine to provide Apple with a very good shot at making the Apple watch a he success.
The providers of smart sunglasses want us to regard our sunglasses or regular glasses as the natural place for smart technology. Apple, obviously, wants us to wear a smart device on our wrist.
So, who will win? Analysts agree that it’s way too early to say. However, I don’t see this as a simple one wins the other loses deal. I believe that a successful Apple Watch (and smart watch industry) can live happily alongside smart sunglasses.
The coming months will be extremely interesting. My prediction? I expect to see the market for smart sunglasses, smart eyewear and smart watches grow significantly.
Don't forget, CTS Wholesale Sunglasses is here 365 days a year, to help retailers provide high quality products to their customers. If you're a retailer and you would like to know more, simply click here.
We look forward to hearing from you.