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As I am sure every dedicated fan of sunglasses already knows, Saturday is National Sunglasses Day. Why have a National Sunglasses Day?If you thought that it was just a marketing gimmick, devised … read more

One way to forecast the direction a market is likely to go, is to follow the smart money. Well, last week an acquisition happened within the wearable technology sector, which supports my belief that s … read more

It’s that time of year again. No, I’m not referring to summertime (well, not directly). I’m referring to the time of year, where there’s a surge in the number of outlets, selling fake designer sunglas … read more

Every industry has its fair share of urban myths and the sunglasses industry is no exception.Urban myths are those stories we hear repeated over and over, which are untrue. Maybe the most famous examp … read more

With Father’s Day just over a week away, now is the perfect time to think about the ideal present for dad. I bet you’re thinking I’m going to recommend sunglasses as the perfect present?If you did, yo … read more